J.Crew hires Julia Collier as CMO

Julia Collier is the new chief marketing officer for J.Crew, the brand’s parent company, J.Crew Group, announced today.

Collier joins from Skims, where she was most recently senior vice president of marketing. She spent more than four years at the Kim Kardashian-owned company, which she joined ahead of its launch in 2019.

The hire comes after nearly a year without a top marketer for J.Crew and sister brand Madewell, also owned by J.Crew Group. Derek Yarbrough, former executive vice president and CMO of both J.Crew

The company reported that Collier would only lead J.Crew’s marketing and creative, reporting to Libby Wadle, chief executive officer of J. Crew Group. The Group did not disclose if it would hire a CMO for the Madewell business.

Wadle stated that Collier “brings an ideal combination of brand-building expertise, fashion industry knowledge, and passion for culturally relevant marketing strategies that will drive even greater engagement. Her versatile background, proven leadership capabilities, and forward-thinking approach will be a valuable addition to our team as we continue to build on our momentum.”

Collier has two decades of experience in fashion, brand, and marketing agencies. At Skims, she inked partnership deals across sports and luxury, including with the NBA, WNBA, Team USA, Fendi, Swarovski, and Dolce & Gabbana. Before that, Collier led marketing for the fashion brand A.L.C. and spent four years at Wednesday Agency. She worked on brands Rugby Ralph Lauren and Diesel earlier in her career.