Author: Tunde Olaomopo
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Nike Abandons Performance Marketing for Brand Storytelling
Recently, Nike announced an expected movement from performance marketing to brand building. This comes as a result of the thorough ... -
Volvo appoints Initiative as global media agency
Volvo has selected Initiative, an agency under the Interpublic Group (IPG), to manage its global media account, following a competitive ... -
P.F. CHANG’S APPOINTS SONIKA PATEL AS CHIEF MARKETING OFFICER
P.F. Chang’s, a globally recognized leader in Asian-inspired dining, is pleased to announce the appointment of Sonika Patel as Chief Marketing Officer ... -
Brilliant Ogun Indigene Wins Best Female Student in WAEC
A brilliant Ogun state indigene Fiyinfoluwa Emmanuella Banjo has achieved an outstanding feat with distinctions in eight subject she sat ... -
How I Got My First Job In Advertising
Duupe Adeniran of Wedding Planner magazine had invited me for a meeting in her office on Toyin street in Ikeja, ... -
Omnicom to buy Interpublic, creating world’s largest ad agency
Omnicom Group agreed to acquire Interpublic Group on Monday in a $13.3 billion deal that combines two of the world’s ... -
J.Crew hires Julia Collier as CMO
Julia Collier is the new chief marketing officer for J.Crew, the brand’s parent company, J.Crew Group, announced today. Collier joins ... -
Adam & Eve/DDB grabs Puma creative account
Sports brand Puma has named Adam&EveDDB as its global creative account agency after a competitive pitch. According to the sportswear brand, ... -
Adobe names former Intuit CMO Lara Balazs as next CMO
Global software giant Adobe has named Lara Balazs as its new CMO and executive vice president for global marketing. She ... -
Richard Brim and Martin Beverley Set to Leave adam&eveDDB
Richard ‘Rick’ Brim and Martin Beverley, CCO and CSO at adam&eveDDB respectively, have announced that they are leaving the agency ...
