Bamise Oyegbami: A Trailblazer in Marketing

Bamise Oyegbami is a phenomenal marketing expert with a career spanning two decades. His dedication to his work and innovative ways of advancing the marketing profession by advancing the brands he has worked with has earned him international recognition. He is the Marketing Director at International Breweries Plc and an exemplary figure in the marketing world.
A Distinguished Career
Bamise Oyegbami’s career is marked by numerous achievements and leadership roles across prominent organizations. Prior to joining International Breweries Plc, he made substantial impacts at PZ Cussons and Nutricima Limited, where he honed his skills in brand management and strategic marketing.
Recognition and Awards
In 2024, Oyegbami was recognized as one of the top marketing leaders in Africa and the Middle East by the Loeries Rankings. This accolade underscores his influence and leadership in the marketing domain, distinguishing him as a thought leader and innovator.
Innovative Initiatives
One of Oyegbami’s notable contributions at International Breweries is the ‘People’s Hero Initiative. A program organized by the Hero Lager brand, aims to support emerging musical talents in Nigeria by providing funding, mentorship, and a platform to showcase their talents. A testament to his commitment to community empowerment and the growth of the creative industry.
Another significant project under his leadership is the Apprenticeship System launched by Hero Lager. The focus of the program is to bridge the gap between trade skills and higher education by offering university education opportunities to young entrepreneurs who have completed trade apprenticeships. The scheme’s main objective is to formalize apprenticeship training and provide a pathway for apprentices to gain formal business education.
Impact on Youth Empowerment
Oyegbami’s initiatives have had a profound impact on youth empowerment in Nigeria. By supporting young talents and providing them with the necessary resources and mentorship, he is fostering a new generation of professionals equipped to excel in their respective fields. His efforts in creating opportunities and nurturing talent demonstrate his dedication to social responsibility and sustainable development.
Conclusion
Bamise Oyegbami’s journey in the marketing industry is a testament to his exceptional skills, visionary leadership, and commitment to making a positive impact. As he continues to drive innovative initiatives and support community development, his legacy as a trailblazer in marketing remains undeniable.