Brand News
Top Nigerian Creative Agencies to Look Out for in 2025
A 2024 report by PWC (posted on Nairametrics) highlights that Nigeria’s advertising industry’s worth was N605 billion in 2023. However, it is ...Dentsu London appoints Caitlin Ryan as Creative Partner
Campaign Live reports that Dentsu London has appointed Caitlin Ryan as Creative Partner, taking over from Caroline Pay, who was previously Chief ...What We Know About the Telecoms 50% tariff Hike
The NUC has finally approved a 50% hike in telecoms tariff. The simple explanation of this act is that your 1GB will ...Why Insight Publicis and Leo Burnett Nigeria May Change Their Brand Names Soon
Based on a report by AdWeek; Publicis Groupe will be engaging in a consolidation of its creative agencies under the portfolio of ...Nike Abandons Performance Marketing for Brand Storytelling
Recently, Nike announced an expected movement from performance marketing to brand building. This comes as a result of the thorough failure of ...Volvo appoints Initiative as global media agency
Volvo has selected Initiative, an agency under the Interpublic Group (IPG), to manage its global media account, following a competitive review handled ...Omnicom to buy Interpublic, creating world’s largest ad agency
Omnicom Group agreed to acquire Interpublic Group on Monday in a $13.3 billion deal that combines two of the world’s largest advertising ...Adam & Eve/DDB grabs Puma creative account
Sports brand Puma has named Adam&EveDDB as its global creative account agency after a competitive pitch. According to the sportswear brand, the agency’s ...Richard Brim and Martin Beverley Set to Leave adam&eveDDB
Richard ‘Rick’ Brim and Martin Beverley, CCO and CSO at adam&eveDDB respectively, have announced that they are leaving the agency in February ...McCann wins McCain competitive pitch
McCain has hired McCann Content Studios as its social agency of record in the UK and Ireland, following a competitive pitch process. McCain, one ...
