Sarah Agha Joins The Heineken Company

Consummate marketing executive; Sarah Agha joins The Heineken Company as, Regional Marketing Excellence Director for Africa and Middle East (AME). Sarah broke the news via LinkedIn to the excitement of colleagues and other professionals.

Sarah Agha had previously served in the roles of Marketing Lead AME, and Marketing Capability Manager, Global Commerce. Until joining, The Heineken Company, Sarah served as Portfolio Manager, National Premium at Nigeria Breweries.

At The Heineken Company, Sarah serves 7 markets across North and South Africa, managing brand portfolio’s and driving brand building. At Nigeria Breweries, she worked with cross-functional teams to launch Desperado in Nigeria, one of only 3 markets in Africa where the brand has been launched since it was created 25 years ago. Sarah was also involved in the relaunch of Legend Extra Stout and Heineken Sleek can. We must not forget to add that Sarah is an Insights Communications Alumnae.

The BB Buzz team wishes Sarah Agha success in this new role. Congratulations.