Tag: Brand News
Volvo appoints Initiative as global media agency
Volvo has selected Initiative, an agency under the Interpublic Group (IPG), to manage its global media account, following a competitive review handled ...Adam & Eve/DDB grabs Puma creative account
Sports brand Puma has named Adam&EveDDB as its global creative account agency after a competitive pitch. According to the sportswear brand, the agency’s ...Adobe names former Intuit CMO Lara Balazs as next CMO
Global software giant Adobe has named Lara Balazs as its new CMO and executive vice president for global marketing. She was previously ...Rhone appoints Bethany Evans as Chief Marketing Officer
Rhone has a new chief marketing officer. The Connecticut-based active and lifestyle brand has hired Bethany Evans, whose 15-year career includes The ...